Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make the world a lot smaller, ...

Opinions expressed by Entrepreneur contributors are their own. Maybe it’s a trend, maybe it’s a coincidence, but lately I’ve seen an uptick in companies reaching out to me for “name assessments.” In ...

It's no secret that name-brand products are often more expensive than their generic counterparts. You can expect to pay at least 20%-25% more for products emblazoned with well-known names. And with ...

Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

Give up those shiny name-brand cereals, snacks, canned goods and coffee, and you'll save hundreds on your monthly food spend. Pamela is a freelance food and travel writer based in Astoria, Queens.