Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

No matter how much of a stoic you may try to be, guaranteed, there’s something that tugs at your heartstrings. It’s human nature. It’s also how we connect, as a species. Even if we’re in a foreign ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

An effective health care branding strategy should connect with your audience or prospects on an emotional and personal level. The more educational and compassionate your marketing message, the ...

Discover 12 realtor headshot tips to help you look your best and make your brand stand out, plus see real-life examples for inspiration.

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

With the advancing technology, marketing is also changing at a faster pace. Most of the startups are taking help of the digital marketing to earn money effectively. There is a number of digital ...

When two companies strategize on a co-marketing effort, they do so with the intent of jointly developing a new product that can be used to leverage and reinforce the power of each brand. Co-marketing ...

All businesses face a dilemma. They must stand out from their competition, interact with customers, and create unique, desirable products (or services). And, more important, they must do so in an ...

The UAE has unveiled official brand guidelines for the 54th Eid Al Etihad, also known as National Day. These rules ensure a ...