The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™ sets, which won't be the biggest LEGO sets ever made. From lowest to highest priced, we start with Darth Vader's TIE Fighter™ ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...