In an age where digital dominates marketing budgets, advertisers sometimes overlook one of their most powerful strategic ...

The typical time that broadcast networks report on the advertising world is just before Super Bowl Sunday, to give viewers an advance peek at what companies will be shelling out millions to display.

Today’s abundance of hard news stories — from potential trade wars and tariffs galore to armed conflicts and a prolonged hostage crisis — draw audiences. But, as RBR+TVBR has shared with readers ...

In case you missed it, Popeyes and McDonald’s are currently in the middle of a food fight. It started as a simple competition with their menus, but then the AI creators got involved. Now it’s turned ...

"The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized," said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. "From ...

NBCUniversal said this NFL season, which kicks off Thursday, will mark its highest grossing in terms of advertising revenue to-date. The media company has already sold 90% of its ad inventory for ...

Note: Each circle represents one ad, sized by the amount spent. By The New York TImes The Democrats running for mayor in New York City and a super PAC supporting Andrew M. Cuomo are spending millions ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

SiriusXM is compounding its competitive pressure on AM/FM with the launch of SiriusXM Play, a new lower-cost, ad-supported subscription tier that opens the company’s music channels to commercials for ...

Second-quarter ad-supported total day viewing for persons age two and up -- on linear and streaming TV platforms -- grew 2% (1.2 share points) in the second quarter to 73.6% from the first quarter, ...

Harmonic today introduced enhanced capabilities for its VOS360 Ad SaaS solution that “empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer ...