Note: Each circle represents one ad, sized by the amount spent. By The New York TImes The Democrats running for mayor in New York City and a super PAC supporting Andrew M. Cuomo are spending millions ...

In an age where digital dominates marketing budgets, advertisers sometimes overlook one of their most powerful strategic ...

In case you missed it, Popeyes and McDonald’s are currently in the middle of a food fight. It started as a simple competition with their menus, but then the AI creators got involved. Now it’s turned ...

iHeartMedia's Q1 2025 revenues grew 1% to $807.1 million, outperforming peers amid industry-wide broadcast ad headwinds. Digital Audio Group revenues surged 16%, offsetting a 4.2% decline in the ...

"The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized," said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. "From ...

Harmonic today introduced enhanced capabilities for its VOS360 Ad SaaS solution that “empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer ...

NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and ...

NBCUniversal said this NFL season, which kicks off Thursday, will mark its highest grossing in terms of advertising revenue to-date. The media company has already sold 90% of its ad inventory for ...

New Capabilities Offer AI-Powered Contextual Ad Triggering and Advanced Programmatic Advertising Through Seamless Integration with Google Ad Manager and Magnite SpringServe SAN JOSE, Calif., Aug. 19, ...

The typical time that broadcast networks report on the advertising world is just before Super Bowl Sunday, to give viewers an advance peek at what companies will be shelling out millions to display.

GREEN BAY - Providing the public a video option to view Brown County Board meetings have been mentioned for years. Now, a new subcommittee hopes to make progress on it by summer. The new Broadcast ...