Founders often assume email will “just work,” until their open rates tank or they land in spam. Here’s the biggest mistake I see entrepreneurs make – and what to do instead. There’s a reason every ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Low email deliverability is hurting your business. Emails land in spam because of poor sender reputation, outdated lists, and lack of authentication (SPF, DKIM, DMARC). Verify your list regularly, ...

Indie music label Asthmatic Kitty has found that social media can help build their email list. The label started using "virtual street teams" in social networks to invite them onto the Asthmatic Kitty ...