As I started my Kellogg journey in 2023, I often repeated to myself and others: “One of the riskiest things you can do is start your own business. The least risky way to do it is to build while you’re ...

The Canvas concept in business refers to a visual chart that outlines a company’s business model elements. Much like an artist’s canvas, which serves as the foundational layout for a painting, a ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...

The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

Recurring revenue models have significantly grown in popularity in recent years. With tech companies like Apple, Adobe and Microsoft adding or switching to subscription-based services, other ...