The generative artificial intelligence search startup Perplexity AI Inc., which rivals both Google LLC and OpenAI, says it’s working on its own, AI-powered web browser. The company revealed the ...

Apple continues to seek a foothold in the artificial intelligence race, and its next effort could bring the company into web search. Mark Gurman at Bloomberg reports that Apple is building a search ...

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward ...

Operatives from Elon Musk’s so-called Department of Government Efficiency (DOGE) are building a master database at the Department of Homeland Security (DHS) that could track and surveil undocumented ...

It’s easy to assume that showing up in traditional search results is the finish line, but how people search today is changing, with many now using AI chatbots. This means adapting—and building ...

As search technology has evolved, generating a list of local top-rated bakeries, to name a common use case, has become a normal part of life. Yet the same capabilities for finding obscure pieces of ...

Jason Jackson always wanted to be an entrepreneur, but he lacked the resources and ideas to start a business. So, when he discovered an investment vehicle called a search fund while studying for his ...