Last week, I wrote about the Value Proposition, one of the nine building blocks in Alexander Osterwalder’s Business Model Canvas. The Business Model Canvas provides a simple, one-page draft of a ...
Will a business plan ensure the success of my small business? If I don’t need financing, why do I need a business plan? Isn’t it true that most of these plans reside in a desk drawer or file cabinet, ...
Challenging a central assumption of start-up culture, Swiss business theorist Alexander Osterwalder in Colombo argued ...
Business models define how companies earn revenue, including methods like subscriptions. Understanding a company's business model helps investors assess potential profitability. Different industries ...
Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a revenue-generating business model is essential ...