Finance guys on Wall Street are sizing up each other's golf shirts this summer as they've become the ultimate casual sign of success.

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Cracker Barrel decided to go back to its existing logo after ...

TOKYO--(BUSINESS WIRE)--Nippon Sanso Holdings Corporation (President CEO: Toshihiko Hamada) will unify the brand logo for its industrial gas business globally and implement the change in stages. Until ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...