Blindly adopting generic business frameworks stifles a founder's unique vision and competitive edge, making their business generic. The article argues against force-fitting into others' templates, ...

Lately, we’ve seen growing discourse about dialing back environmental, social and governance (ESG) initiatives or minimizing corporate messaging associated with sustainability initiatives. Sometimes ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...