If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

In today’s complex sales landscape, top teams turn insights into action, adapting to evolving buyer expectations. While many ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

The quest for go-to-market (GTM) alignment at B2B companies is a never-ending journey, since evolving buyer behavior requires go-to-market teams to adapt to keep up. Before diving into the future of ...

This summary is reviewed by TRD Staff. A recent Redfin study indicates that nationwide buyer agent commissions remained largely unchanged at 2.43 percent in the second quarter, one year after NAR’s ...

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of medicines. Subscribe to our newsletter for the latest sci-tech news updates. The ...

Announced recently by the FDA, it’s the most significant overhaul of nutrition labels on packaged foods in the United States in over two decades. The biggest change in labeling has to do with added ...