What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

Kenda Laney, founder & CEO of Laney Media, has a social media and personal brand audience of nearly 450,000 followers across all platforms. Sales is the lifeblood of any business, yet many founders ...

We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business with vendors they trust; yet ...

Koffeetech Communications shines at the Realty+ Brand Leadership Awards, winning six categories and highlighting its prowess in digital-first real estate marketing. CEO Jay Rathod elaborates on the ...

Deshpandé, Rohit, and Wayne D. Hoyer. "Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity." AMA Educators' Proceedings (1982): 89–92.

If we are used to eating a particular sugary cereal or yogurt for breakfast, changing nutritional labels is going to have little, if any, impact on our habitual behavior. The bottom-line: most ...