Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters.

It's not difficult to understand why retailers are so enthusiastic about retail media networks. Selling ads is far more profitable than selling goods, and retailers monetizing their audiences with ...

AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year. The new versions will all be up and ...

Against the backdrop of current upfront deal-making, the first six-and-a-half months of 2024 show the eight leading linear TV networks are virtually even in terms of advertising revenue with results ...

Byrne succeeds Peter Olsen, who has been in the role for 20 years. By Caitlin Huston Business Writer Toby Byrne has been named president of ad sales at A+E Networks, as longtime leader Peter Olsen ...

Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media ...