SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking ...

Scaling in a market without identifiers can be challenging – but not impossible. Rather than viewing it as a challenge, some smart marketers frame it as an opportunity to retire old models and invent ...

Facebook publicly launched the Libra cryptocurrency and Libra Association this week, in partnership with Mastercard, Coinbase, Uber and other companies. While Libra isn’t accounting focused, ...

Hyde & Company CPAs P.C. is an accounting firm that has been in business for over a decade that uses Facebook and other social media platforms as another tool to effectively communicate with their ...

With the accounting profession undergoing perhaps its biggest technological sea change since the introduction of the personal computer three decades ago, CPAs are faced with a slew of questions. To ...

The accounting industry is facing a significant talent shortage. CPAs must embrace a more entrepreneurial mindset to build, empower and retain great teams, thereby enhancing the services they provide ...