With over a decade of experience as a small business technology consultant, Alana breaks down technical concepts to help small businesses take advantage of the tools available to them to create ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ross Kernez CPM stands ...

In self-serve paid media platforms like Google Ads or Facebook Ads, most brands and advertisers think of things in terms of PPC, or pay per click: when a user clicks, the advertiser pays. It doesn’t ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

CPM, or the CPM Matrix, stands for Competitive Profile Matrix and is a powerful strategic analysis tool. CPM allows business owners, stockholders and other interested parties to see the strengths and ...

First developed 60 years ago, the critical path method is now common practice among large contractors, and a recent survey of ENR Top 400 Contractors shows that practitioners are applying the tool and ...