Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still, they see an enormous difference between their ...

As the stories of failed rollouts and disappointing results continue to mount, many companies have shelved enterprisewide CRM initiatives in favor of targeted baby steps. But are they taking the right ...

Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS ...

In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

Customer relationship management (CRM) not just an application, it’s a way to network with your customers in an exchange that delivers greater value to them and greater profits to your business.

CRM has been around for more than a decade now. What follows are 12 critical lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build ...

Advanced CRM/Loyalty is the top priority for more than 75% of retailers who responded to a recent IHL survey. Implementing a successful CRM strategy in today’s mobile and social marketplace is ...

Discover the four types of CRM software available and learn how to choose the right one for your business needs. Explore key considerations and features to make an informed decision. All customer ...