Sales teams tend to be at the forefront when CRM strategies are discussed, and it is easy to see why: Salespeople are central to building relationships with customers. But do not make the mistake of ...

Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and one of the largest independent digital agencies.

Two sets of entrepreneurs almost simultaneously launched systems this month that provide free customer relationship management tools for travel agencies in tandem with systems to assist suppliers in ...

Co-Founder and CEO of Go Live Data, Adam Herbert, reveals the secrets of a successful CRM strategy built around segmentation and how you can create one for your business needs If you want a successful ...

Customer relationship management and database building initiatives within the mobile space can and will be a complete disappointment if one basic factor is not acted on: user-specific data. According ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Tom Wilson, a data professional and ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and ...

Customer Relationship Management systems, despite what all the vendors will advertise, are nothing more than databases. And the best CRM systems I know of at my clients have the most accurate, ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. 08 January 2019, Hessen, Rüsselsheim: ILLUSTRATION - An email app ...