Managing customer relationships well is critical for any business. And as a business scales up, it’s important to empower the people who manage these relationships with the best available technology.

In the era of product-led growth, a company's code speaks for itself. Customers can try out a SaaS product, and if they like it, they'll continue to use it and ideally pay for advanced features. Even ...

Customer expectations in 2025 are higher than ever. In a hyper-personalized, data-driven economy, businesses must evolve beyond traditional customer service methods. One of the smartest moves an ...

This innovative offering introduces a novel suite of capabilities designed to democratise CRM for MENA businesses by empowering all teams engaged in customer-centric operations Manama: Zoho, a leading ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. This article is more than 5 years old. If there ever was a ...