C3.ai CEO Tom Siebel is rarely short of opinion and his next big bet is that artificial intelligence is going to drive CRM software in a new direction. The AI and ML deployments are well underway, but ...

Machine learning is a term you can expect to hear a lot in coming years. ML makes no claims to sentience or general intelligence, but it can be very useful if you have large and fairly consistent sets ...

As companies like Google, Microsoft, and Salesforce compete for enterprise business, they're increasingly offering customers a wide range of integrated productivity tools, rather than siloed ...

Photo: Agent.ai This post is brought to you by Agent.ai. Not all businesses can afford a full-time staff of phone operators. And let’s be honest: Frustration with automated systems can leave customers ...

CRM veterans have learned the hard way that employee buy-in is crucial when a new technology system goes online. Research supports this. For instance, a 1999 benchmarking study by the American Society ...

CRM is a big expense. Implementation, updates, and training all add up. But does the value you're getting match your investment? With an ocean of data from sales and marketing, customer support, and ...

With Cendyn having been recognised as the World’s Leading Hotel CRM Technology Provider, the company is at the forefront of this rapidly emerging sector. Here Casey Munck, director of marketing for ...

Zoho CRM has an impressive array of core capabilities. Features like lead and opportunity management, sales forecasting, and ...

Microsoft CEO Satya Nadella says the technology giant's $26.2 billion acquisition of LinkedIn opens the door to tighter integration between Office 365 and Dynamics ERP/CRM with the 433 million ...