E-mail is an excellent retention tool. And in this weak economy, brands are clamoring to hold on to the customers that they have. I just had an experience with Apple that really took advantage of ...

"That's why direct mail in its latest form is growing: as a technology-driven touchpoint that's as easy and responsive to send as email, yet makes a much more meaningful impact. I think the growth of ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...