For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

NEW YORK & PARIS--(BUSINESS WIRE)--Tinyclues, a CRM Marketing Technology Company announced that it will offer its solution that enables marketers to target customers by predicting buying intent ...

Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer ...

PARIS & NEW YORK--(BUSINESS WIRE)--Today, Tinyclues, a CRM Marketing Technology Company, released the results of a quantitative research study focusing on CRM Marketers. The State of CRM research ...

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...

Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...

There’s an old saying in marketing that goes something like this: “I know that half of my advertising works; I just don’t know which half.” That lament has long been the bane of marketers in both ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Grooming brand Dollar Shave Club, subscription-based DTC food brand Daily Harvest and business-wear brand Ministry of Supply are among those using Klaviyo’s new B2C CRM platform, which today (Feb. 20) ...

CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Over the past few years, CMOs have expanded ...