For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

As a CIO or CRM leader working for a manufacturing company, there are likely many issues rising to the top of your list as priorities to better manage the volatile supply chain for your business, with ...

In the dynamic world of marketing, where the digital and physical realms increasingly intertwine, experiential CRM emerges as a revolutionary strategy. This approach, centered on crafting immersive ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

There’s an old saying in marketing that goes something like this: “I know that half of my advertising works; I just don’t know which half.” That lament has long been the bane of marketers in both ...

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...

PARIS & NEW YORK--(BUSINESS WIRE)--Today, Tinyclues, a CRM Marketing Technology Company, released the results of a quantitative research study focusing on CRM Marketers. The State of CRM research ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...