As a CIO or CRM leader working for a manufacturing company, there are likely many issues rising to the top of your list as priorities to better manage the volatile supply chain for your business, with ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...

PARIS & NEW YORK--(BUSINESS WIRE)--Today, Tinyclues, a CRM Marketing Technology Company, released the results of a quantitative research study focusing on CRM Marketers. The State of CRM research ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

There’s an old saying in marketing that goes something like this: “I know that half of my advertising works; I just don’t know which half.” That lament has long been the bane of marketers in both ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Freshworks specializes in horizontal business applications for small and midsize companies. The company has strategically positioned itself to cater to the needs of its customers and employees as it ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Over the past few years, CMOs have expanded ...

Orange Marketing consolidates complex, multilingual marketing operations into a single scalable HubSpot platform ...