Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

Businesses rely on trust and building strong connections with their customers. One of the most powerful ways to do that is through a customer relationship management (CRM) tool. The best CRM software ...

PRESSADVANTAGE – Rocket CRM has announced continued development and refinement of its Missed Call Text Back functionality, reflecting broader changes in how organizations manage inbound communication, ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

Your customers have a huge range of choices when they’re deciding who they want to buy from. One of the most powerful ways to stand out from your competitors is to create lasting, authentic ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Go to any CRM vendor’s website and you’ll be inundated with wondrous tales of how the CRM system can transform your business, increasing profitability and customer satisfaction at the same time.

Everybody knows that the use case for CRM. It's in its name, after all: Customer relationship management. But how does that really improve the way your company does business? Go to any customer ...

Earlier in this decade many thought online banking would kill off branch banking. Statistically speaking, the reports of branch banking's death have been greatly exaggerated. Across the United States, ...