When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. For your CRM platform to deliver the kind of results you’re looking for, you need to have ...

A CRM strategy is a series of processes and projects focused on one goal: transforming every customer contact and conversation into a corporate asset. It’s a set of incentives and standards about how ...

Too many times when a company plans to initiate a customer-relationship management strategy, they contract with the first CRM vendor that will give them the time of day and purchase software and ...