CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

AI-enabled enrichment is transforming CRM by automating tasks and personalizing interactions. By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Whether you need a CRM for sales, customer service, or marketing, we've got the examples to get you started. We may receive a commission from our partners if you click on a link to review or purchase ...

Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales ...

Call center representatives use CRM software specifically designed for contact or help centers. These platforms host all customer information, including contact information, interaction history, ...

Vonage, a wholly owned subsidiary of Ericsson ERIC, recently joined Salesforce Inc’s CRM Bring Your Own Channel for Contact Center as a Service (BYOC for CCaaS ...

HubSpot, a provider of marketing automation and customer relationship management tools, announced the launch of what it calls the first CRM deep research connector with ChatGPT on June 4. The ...

Manufacturing teams juggle 5+ systems to answer one warranty question—frustrating customers and losing deals. New research ...

Zurich Insurance Group has over 55 million customers around the world. The insurer built an AI tool into its agents' workflow to increase customer loyalty. This article is part of "Build IT: ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...