CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Call center representatives use CRM software specifically designed for contact or help centers. These platforms host all customer information, including contact information, interaction history, ...

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement CRM software successfully.

Whether you need a CRM for sales, customer service, or marketing, we've got the examples to get you started. We may receive a commission from our partners if you click on a link to review or purchase ...

AI-enabled enrichment is transforming CRM by automating tasks and personalizing interactions. By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, ...

HubSpot, a provider of marketing automation and customer relationship management tools, announced the launch of what it calls the first CRM deep research connector with ChatGPT on June 4. The ...

Manufacturing teams juggle 5+ systems to answer one warranty question—frustrating customers and losing deals. New research from 200+ leaders reveals why unified CRM is ...

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- PolyAI, a leader in enterprise conversational AI, today announced it has been recognized in multiple 2025 Gartner reports, including the Hype Cycle for Customer ...

Solera, a global leader in data‑driven vehicle lifecycle and dealership solutions, today announced a landmark investment in AI‑powered technology for automotive retailers, including a major upgrade to ...