As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

Once upon a time, businesses could focus on profitability above all else. Not any more: modern companies are expected to care about making the world better. They’re expected to serve their communities ...

Anyone who has turned on the television in recent years will recognize this scene: a company with a questionable track record launches some flashy initiative spotlighting the rescue of polar bears or ...

The start of 2007 seems to have had everyone within the marketing industry shouting about corporate social responsibility (CSR). Buzz-words such as ‘sustainability’ and ‘carbon footprint’ abound in ...

In today’s business world, Corporate Social Responsibility (CSR) has become a buzzword, frequently used in boardrooms, press releases, and social media campaigns. In Ghana, where businesses play an ...