Something of an institution in Thailand, energy drink brand Red Bull wanted to make use of its status to promote volunteer spirit among the country’s people. Working alongside creative agency ...
New Delhi, Jan 4 (PTI) Mandatory CSR spending can reduce perceived corporate benefits, leading to lower investor confidence and a higher cost of equity for Indian companies as investors may interpret ...
Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market. Something of an institution in Thailand, energy drink brand Red Bull wanted ...
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