Between brands who use misleading ecological or social claims in their campaigns and those who decide not to communicate at all, there is a balance to find. How can companies communicate their social ...

Journal of Business Ethics, Vol. 155, No. 2 (March 2019), pp. 413-424 (12 pages) Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, ...

Once upon a time, businesses could focus on profitability above all else. Not any more: modern companies are expected to care about making the world better. They’re expected to serve their communities ...