NEW YORK, NY / ACCESS Newswire / March 1, 2025 / As Connected TV (CTV) ad spending continues its rapid ascent, Local Factor Group, under the leadership of founder Evan Rutchik, is empowering local ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...

At the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. In parallel, a rebundling trend ...

BIA Advisory Services has decreased its 2023 U.S. local advertising forecast estimate by 2.4%, to $161.7 billion, from its original estimate of $165.7 billion, citing a “mixed start” for the economy ...