BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

The DSP space is pretty jammed, but that hasn’t stopped new, specialized demand-side platforms from spawning. Many are fighting for a sliver of the CTV pie. There are DSPs for out-of-home, B2B, health ...

Expanded collaboration provides one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets. LG Ad Solutions, a global leader in advanced ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...

Nielsen has extended its partnership with FOX Television Stations in a new multi-year agreement covering audience measurement across all 18 of FOX’s owned-and-operated local markets. The renewal also ...