As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

NEW YORK—Ad software platform Madhive has launched a local CTV marketplace for political advertising and has announced that as part of the launch it is partnering with Fox Television Stations, which ...

Expanded collaboration provides one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets. LG Ad Solutions, a global leader in advanced ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

The DSP space is pretty jammed, but that hasn’t stopped new, specialized demand-side platforms from spawning. Many are fighting for a sliver of the CTV pie. There are DSPs for out-of-home, B2B, health ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

Ad tech company MadHive launched a marketplace for political advertisers looking to buy local connected TV inventory. Fox Television Stations is the first to sign up up for the marketplace. Madhive ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...