Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Novo Nordisk is worried about competition and wants to be seen as the cool kid... by using a 20-year-old ad format.

Novo Nordisk’s new Ozempic ads star Justin Long and John Hodgman, the “Mac” and “PC” of an iconic Apple campaign, to promote ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

While the ads stopped streaming lats year due to a contract, some said the pressure campaigns were successful in their efforts.

Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

Holiday campaigns are a blood sport. ’Tis the season for joy, sure, but it’s also the moment every brand is fighting for a spot under the tree. For Japanese beauty giant Shiseido, Christmas is the ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...

NEW YORK — Spotify says it is no longer running recruitment ads for U.S. Immigration and Customs Enforcement (ICE) on its music and podcast platform after a major federal ad campaign ended at the end ...

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...

In a new TV ad, Democrat Melissa Conyears-Ervin declares to viewers she’s not “afraid to stand up to Donald Trump” and will ...