While Anthropic doesn't outright name ChatGPT, it's clear who the target of its coming Super Bowl ad is.

Founder of Jackson Healthcare’s first ad likens Brad Raffensperger to ‘Judas.’ ...

* In Maine’s closely watched U.S. Senate race, Democratic Gov. Janet Mills has launched her first ad buy of the cycle, and it’s focused entirely on condemning Immigration and Customs Enforcement (ICE) ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

Novo Nordisk is worried about competition and wants to be seen as the cool kid... by using a 20-year-old ad format.

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Holiday campaigns are a blood sport. ’Tis the season for joy, sure, but it’s also the moment every brand is fighting for a spot under the tree. For Japanese beauty giant Shiseido, Christmas is the ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...