Editor’s note: This article was excerpted from Successful Sales & Marketing. Let’s say you identify a new market, one that you think is going to be very receptive to your product. The cost of ...

McDonald’s recent campaign ‘Create Your Taste’ – where customers are able to create their own burgers – has been regaled the “most transformative” experience the fast food chain has done by Daniel Lee ...

Creating an effective marketing campaign is the goal of every successful marketer. While this can be wrought with challenges on the best of days, adding budgetary constraints to the mix increases the ...

Opinions expressed by Entrepreneur contributors are their own. No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns ...

Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and ...

Following the news of Baby Keem’s partnership, Converse continues its legacy of championing self-expression by bringing together established and emerging creatives from over 18 cities around the world ...

Technology companies and brands are finding themselves increasingly competing in ever-crowded spaces, wondering what might set them apart from the crowd. Not surprisingly, the key factor for success ...

Discover how campaign promises shape U.S. fiscal policy, tax cuts, and job creation and why these goals often meet economic challenges post-election.