As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of thousands of keywords in a typical SEM account; today, keyword ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Google Ads introduces "Solutions" for simplified campaign management and automation. "Solutions" offers customizable templates for various advertising tasks, accessible to all skill levels.

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data into a usable marketing database, and finding the ...

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns. During the past few years, though, several ...

Market research firm IDC expects worldwide revenue for small and midsized business (SMB) marketing campaign management software to grow from $8.5 billion in 2022 to $14.9 billion in 2026, with a ...