Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...

Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers. Google adds AI testing tools to Performance Max ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or ...

Key features: End-to-end influencer marketing campaign management, influencer discovery, reports and analytics and competition discovery. Pricing: Starts at $169/month. Best for: Small and ...

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier ...

Tina Kelleher tells us about three advertising campaign management tools to use with Microsoft adCenter. While Kelleher only briefly describes the tools, clicking on the headline for each description ...

OpenAI is staffing up to expand ChatGPT's marketing reach and build on-platform marketing tools. A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop ...

Google is launching AI agents that can modify ad campaigns automatically. Advertisers are concerned about losing control and tracking AI-made changes. Google reports AI-enhanced product images boost ...