Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...

Google Ads scripts offer a smarter way to manage your campaigns. Google Ads scripts introduce automation and real-time optimization, freeing you from repetitive tasks so you can focus on strategy and ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier ...

Key features: End-to-end influencer marketing campaign management, influencer discovery, reports and analytics and competition discovery. Pricing: Starts at $169/month. Best for: Small and ...

PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial to have a good image if you want to run a successful business irrespective ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Google adds AI testing tools to Performance Max campaigns. Imagen 3 AI model integration enables automated creation of ad visuals. New video optimization features automatically adapt content for ...

Google is launching AI agents that can modify ad campaigns automatically. Advertisers are concerned about losing control and tracking AI-made changes. Google reports AI-enhanced product images boost ...