Imagine having access to a new car every few months without the long-term commitment of buying or leasing. This isn’t a far-off dream; it’s the reality of car subscriptions, a growing trend that’s ...

Car subscription services have really struggled to take off in the US. Hertz had a “My Car” offering, which seems to be dead. Enterprise has one in four cities, while Sixt and Go are available in a ...

Drivers who want access to a car for a while, but prefer not to buy one, face a less-than-ideal choice: Take out a pricey month-by-month rental deal or sign a car lease that locks them in for longer ...

A few years ago, car subscription services were being touted as the future. The theory was that drivers wouldn’t want to own their vehicles outright or via conventional lease. They would shift to the ...

The sharing industry has introduced consumers to the subscription business model. Generations Y, Z and Meta already live in a world of subscriptions. They subscribe to music platforms and use ...