One thing is certain: It was a fiasco. But what, exactly, should we call the "Aqua Teen Hunger Force" promo? Was it guerrilla marketing--unannounced and covert? Was it viral? Or was it word of mouth?

Cartoon Network will team with Kellogg USA later this month on The Big Pick, an on-air and on-pack campaign that lets kids vote on a new animated series and a new cereal. The Atlanta-based cable ...