When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Learn about the opportunities and challenges of WhatsApp marketing with these case study examples and tips for your first campaign. Two billion monthly active users. Exceptionally high open rates ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...

A case-control study is a type of medical research investigation often used to help determine the cause of a disease, particularly when investigating a disease outbreak or rare condition. If public ...