MS Dhoni led in brand endorsements with 52 endorsements in 2024, while Bollywood's Akshay Kumar and Shah Rukh Khan dominated TV visibility. The ecommerce-gaming and spices categories were highly ...

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the food & beverages sector leading at 24%, and IPL ...

Candidates' claims that endorsers are merely friends or supporters will not exempt them from having to declare these in their ...

The TAM AdEx report on celebrity endorsements in 2024 found that nearly 50% of ads featured four celebrity couples—Akshay ...

The 2025 Super Bowl is expected to draw over 120 million viewers, with ad spots reaching a record cost of $8 million for 30 ...

Comelec will presume as paid any online endorsement made by a celebrity, internet personality or social media influencer.

Consumers are growing tired of the endless parade of celebrity-founded brands and endorsements. But there’s a way to break through the noise ...

Film stars collectively contributed 77% of all celebrity-endorsed ad volumes, followed by sports personalities at 14% and TV ...

MUMBAI: Celebrity endorsements remained the lifeblood of India's advertising world in 2024, proving once again that a star-studded ad is worth its weight in gold. While brands pull every trick in ...

Brands drop millions chasing the title of “most memorable Big Game ad,” and for decades, the playbook has been simple: hire a ...

To achieve this end, these endorsements can appear in a variety of different formats – celebrities might appear in TV ...

Post Malone Oreos: a sweet blend of nostalgia, play and creativity redefining celebrity food culture in 2025. Here’s what it ...