CeraVe gets melodramatic in a new campaign for its Hydrating Facial Cleanser that launches today (July 15) and includes video, influencer marketing and a mobile tour with a focus on skincare education ...

The Daytime Television Inspired Campaign Aims to Educate Consumers on Proper Cleansing Habits with CeraVe's Dermatologist-Recommended Products NEW YORK, July 15, 2024 /PRNewswire/ -- Secrets and ...

Skincare brand CeraVe is putting the soap back in soap operas with its latest campaign spoofing classic daytime television dramas. Cleanse Like a Derm – a CeraVe Soap Opera, launched on Monday in ...

Still basking in the warm glow of its recent Cannes Grand Prix, CeraVe is unleashing the next step in “edutainment:” a soap opera starring the Cleansington family. Working with 72andSunny, the L’Oréal ...

The Daytime Television Inspired Campaign Aims to Educate Consumers on Proper Cleansing Habits with CeraVe's Dermatologist-Recommended Products Developed in response to the brand's startling study ...

CeraVe is rolling out a new campaign inspired by all the theatrics of a classic soap opera. The “Cleanse Like a Derm—a CeraVe Soap Opera” initiative video, which features actress Xochitl Gomez from ...

Finding a soap you love can make washing your hands for the CDC-recommended 20 seconds at a time, a more pleasant experience. After all, we wash our hands constantly throughout the day to stay healthy ...

Have you ever washed your hands and thought to yourself, “Why do my hands feel even drier than before?” We’ve probably all been there and done that, but imagine this uncomfortable, tight feeling on ...