Cereal aisles across the United Kingdom just got a little less sweet, and fans of one chocolatey favorite are starting to notice. After a highly anticipated return and a wave of nostalgic buzz, ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...

Ferrero, the Italian candy maker known for brands including Nutella and Kinder, has agreed to purchase U.S. cereal company WK Kellogg for $3.1 billion, according to reports. The Ferrero Group will ...

Kellogg’s Drops a Bold New Cereal Flavor—and Fans Say It’s the Ultimate ‘Midnight Snack’ originally appeared on Parade. While cereal is technically a breakfast food, there’s something especially ...