Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's data-driven world, the potential of analytics to drive decision-making and foster ...

Data is currently at the center of everything we do. No business can thrive without it. Outcomes depend on the quantity and quality of data you can access and leverage to improve timelines and ...

Social media data are increasingly being analysed to support disaster preparedness, response, and recovery. A new ...

In 2014, Jason Frantz and Rob Woollen co-founded Sigma Computing, a platform that overlays data stored in data platforms such as Snowflake and Google BigQuery with a spreadsheet-like interface for ...

Emerging digital tools are uncovering new knowledge and addressing pressing global challenges. At Northwestern, data science and artificial intelligence spark discovery and innovation from the STEM ...

Successful modern manufacturing means making the most of cutting-edge technologies. One advance that has reshaped manufacturing practices is the incorporation of data analytics. Data analytics unlocks ...

Varanasi: A two-day workshop on Predictive Analytics for Agriculture organised at the department of Computer Science, ...