Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

For contractors, managing day-to-day operations, customer service, and project execution often leaves little room for marketing. However, staying visible and attracting new customers is crucial to ...

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. Artificial intelligence looks like opportunity to Pankaj Monga. “Everybody knows it’s going to have a ...

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...