The Jordan Brand ‘Bloodline’ series is making a return in 2025 with a fresh Air Jordan 12 colourway. The design: “Black” and “Varsity Red” across the iconic 1996 model’s design.

But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...

Air Jordans are some of the world's most beloved and sought-after lifestyle shoes. That said, we only sometimes consider the actual reasons for why Air Jordans are so popular beyond the hype ...

Doncic is one of four signature athletes for Jordan Brand in the NBA, and all eyes were on his feet during the first press conference. Doncic kept it simple with an affordable pair of Air Jordan 1 ...

Nike this week announced a series of executive changes designed to underscore the company's "commitment to product innovation" just as more analysts start to question the company's "stale" product ...