General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers. This year, the annual campaign—which gives away children’s books in boxes of Cheerios ...

One local author’s children’s book is coming to a cereal aisle near you. Award-winning children’s book author Tammi Sauer has been selected by General Mills to be a part of the Cheerios Spoonfuls of ...

Two children's authors discovered through contests sponsored by General Mills' Cheerios are being published in hardcover by Simon & Schuster Books. The writers are the first two winners of a new ...